Why SMS Marketing Could Deliver Great Value To Your Business
Today the technology has developed to such an extent that it becomes much easier to stay connected with people.In the present day context, the mobile marketing has become the hottest choice for most of the companies and this is one of the most effective and cheapest ways of communication with your customers along with consuming the least time. For consumer-facing businesses, effective marketing is essential when promoting products and services to potential customers.
Perhaps the most popular of these techniques is SMS marketing, but what exactly does this involve and how can it help businesses boost their marketing efforts? Moreover, are there any potential pitfalls to using mobile marketing? Put simply, ‘SMS marketing’ refers to the sending of text messages to selected mobile phones with the intention of marketing a company’s product or service.It is the latest advancement of the new age marketing strategy and the SMS marketing is quite simple and comes at a very low cost.All you need to do is to type the message containing the information that you want to deliver and set multiple mobile numbers that you want to send the message to and your message would be delivered to the customer’s hand set within seconds.Therefore as SMS is a spam free communication system, there is less chance of disturbing your customer and losing your message without the knowledge of your customer.
However, it is often seen that the customers often get disturbed with the calls as you can not know what the customer is doing at the time you call him.On the other hand, it is also useful for your customer as he can read the SMS any time when he thinks appropriate and even goes through it several times from the better understanding.There are also no barriers to communication via text message; the customer does not have to be indoors, online or watching television to receive an advert, they can be anywhere. In retail, this is essential as the types of messages that could be sent are likely to need to go to a certain person such as order confirmations, or delivery notifications.There is no delay with SMS messaging, something which cannot be said of many other forms of communication.With a reliable system, businesses can rest assured that time critical texts, such as delivery reports and promotions for example, go out and are received.Ultimately, the whole point of marketing is to generate business and in an era where convenience seems to be the deciding factor for most customers, text messaging comes out top as a marketing tool for the retail industry.
Alternatively, instantaneously received text messages offer a more effective and efficient way of conducting customer service, such as informing a customer that their requested item has just come into stock.