Techniques to Enhance your Website’s Conversion Rate
Website clicks may be important however the goal is to have the profit because of customer purchases on your website. To gain profit you must put in a little effort for working on increasing the conversion rate of your website. Which is why Marketing audit is important on your website. Marketing audit is defined as A complete examination of a company’s marketing aspects including the environment, goals, approaches to solving marketing problems and earning marketing opportunities as well as proposing plans that should be acted upon to improve The marketing side of the business.
Definitely it is of the essence to have a website that works well not only for your business but for your customers as well.
Let’s get down to the tips in improving your website conversion rate.
The Advantage of Using F Layout for Your Website
It is shown by studies that most Website visitors scan websites in the shape of an f. Use the f pattern in placing your call to action as this will be easily read by your visitors, so place these words on the upper left corner to the upper right corner of the page and ask the page further progresses to the bottom, use fewer words In which most of the call to action words concentrate on the left side of the page because it is already proven that putting words on the right side will not be given much attention. If you want specific words to be noticed right away then it is very effective to put the words in the upper right corner.
Keep it Simple and Easy
Website users hate unfriendly pages and systems because it wastes their time and it makes them frustrated. For your website to be easy do an effective marketing audit and find if it is easy enough for anyone no matter the age or the educational accomplishments. Ensure that basic information that the customer will look for such as information about the company, customer feedback and information about the products and services are all accessible and of course it should be also very easy to find the shopping cart for them to make easy purchases the quickest way. The thing about unsuccessful websites is that they ask for too much information like having to create an account that takes a lot of processes to get through, tendency is the customer will not complete the purchase.
Honesty and Openness
Most websites that are successful it’s because of the quality of being honest and trustworthy. Make no hesitations in posting the truth such as out of stock products but ensure that information on when the next stock will arrive should also be posted, so that your clients will keep going back to your website.